Erika Fox

Social Media
Associate Director for Social Media
Erika Fox

As UBSC's associate director of social media, Erika:

  • outlines, creates and executes UNT's content strategies as they relate to social media and engages with users on Facebook, Twitter, Instagram and other social media channels for the university's primary accounts
  • monitors the UNT brand throughout social media
  • helps to coordinate and create content to support strategies that build university exposure and create meaningful conversations with UNT's audiences
  • creates communication plans for university-wide campaigns and social media campaigns
  • monitors engagement, creates reports and makes recommendation to help Social Media team evaluate success and shift social strategies as necessary for continued improvements
  • consults with departments across campus to guide them on successful social media strategies for their unit channels