Erika Fox

As UBSC's associate director of social media, Erika:

• outlines, creates and executes UNT's content strategies as they relate to social media and engages with users on Facebook, Twitter, Instagram and other social media channels for the university's primary accounts
• monitors the UNT brand throughout social media
• helps to coordinate and create content to support strategies that build university exposure and create meaningful conversations with UNT's audiences
• creates communication plans for university-wide campaigns and social media campaigns
• monitors engagement, creates reports and makes recommendation to help Social Media team evaluate success and shift social strategies as necessary for continued improvements
• consults with departments across campus to guide them on successful social media strategies for their unit channels