Shelby Bahnick

As UNT's brand marketing specialist, Shelby:

• develops multi-targeted paid print and digital advertising plans and media strategies
• assists with paid media planning and budgeting
• researches new advertising techniques and emerging technologies
• writes and edits compelling advertising content
• collaborates with production teams
• incorporates marketing research insights into messaging
• manages campaign performance to optimize against key metrics
• evaluates and analyzes results from advertising

OFFICE LOCATION: University Services Building